Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
1. Optimize Your Website For Mobile :
- Mobile is on the rise. Smartphones accounted for 53% of global website traffic. This means that your business – or more specifically, your website – needs to be prepared for that surge.
- In order to satisfy your mobile audience (as well as increase your conversion rates) you’ll need to make your website mobile-friendly.
2. Research Your Competitors
- Knowing what you’re up against will help you differentiate your business online. This is important because being different means you’ll stand out online, which ultimately means your website will get more clicks than your competitor.
- Let’s say you sell baseball cards. A quick Google search for your related services will reveal your competition, and the digital marketing tactics they’re using.
- Lengthen Your Blogs
- The average word count of top-ranked content on Google is between 1,140-1,285 words, but only 18% of companies’ blog posts are over 750 words.
3. A/B Test Creative Assets
Sure, you’re running A/B tests on headlines and copy, but are you testing visual assets, too?
Try Testing :
- A GIF instead of a static image
- A video instead of an image, or vice versa
- Changing the style of a graphic
- Using a different photo
There are endless options to test, depending on your content, but the key thing is to test only one thing at a time. Otherwise you won’t know exactly which new element “won” at the end.
4. Develop Email Campaigns
- So, you know you can bring more money and return customers to your business with the right emails – but what are the best emailing practices?
- To encourage return visits to your website, you should set up automated responses to thank customers after they subscribe or make a purchase. Consumers like to feel appreciated, with ‘welcome’ emails boasting an average open rate of 82%.
5. Get Personal
- Getting personal with your customers is vital for success in most areas of digital marketing, especially in email marketing.
- Being personal with your customers means using conversational tones whenever possible.
- Personalization is one of the cheapest digital marketing tips to implement, requiring little to no monetary investment if you’re already using email marketing tools like Mail-Chimp.
6. Use Remarketing
- Ever browsed online, then saw that product advertised on Facebook? This is no spooky coincidence – it’s re marketing. Using tags known as ‘cookies’, this digital marketing tactic enables you to track your past website visitors wherever they go across the internet.
- Re-targeting works. In fact, website visitors who are re-targeted are 43% more likely to make the purchase. It’s also really simple to get started, and you have two options.
- You can set up your google ads account (formerly Ad Words) to display, or ‘re-target’, your products on numerous other websites to entice the user.
7. Tailor Your Content To Each Stage Of The Buyer’s Journey
- Awareness: E commerce store home page – to provide an overview of your business
- Consideration: Product category page – to demonstrate your industry expertise
- Decision: Product page – to help the user finalize their decision
8. Create Visual Content
- Consumers love watching videos, and you want to grow your business. It should come as no surprise, then, that utilizing video marketing is one of our favorite digital marketing tips!
- Research shows adding a video to your email can increase your email click-through-rate by up to 300% while reducing your unsubscribe rate by 75%. What’s more, eight out of ten. users have purchased a piece of software after watching the brand’s video.
- Using a video on the background of your website could do wonders for your business, too. The average internet user spends 88% more time on a website that contains a video than those without.
